It is in widespread usage on the World Wide Web due to its wide support and portability between applications and operating systems. The Graphics Interchange Format ( GIF / ɡ ɪ f/ GHIF or / dʒ ɪ f/ JIF, see pronunciation) is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released on June 15, 1987.